The AVCO design Blog
(Growing Your Website Audience)

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Getting the Most Out of Your Website
(A Website Handbook)

...There are a few technical issues you should understand before purchasing or designing a Website for your business. Unfortunately, most people find out about them the hard way, after they have a Website. I’ve consolidated these items into a short list and I hope you read them before you take the plunge.

...In today’s economy, your Website should be your best marketing tool, not just a fancy online business card. You will want as many potential customers to see it as possible. From here on I will refer to potential customers as UVs, (Unique visitors.) UVs are brand new visitors, not repeat visitors. When you check to see how many visitors your Website has been exposed to on any given day, fifty visitors might be the same viewer fifty times (like maybe your competitor up to no good.) Hits could be essentially the same. But Unique Visitors are the gold standard of measurement for Website Traffic. Achieving high numbers of UVs for your Website is what Internet Marketing is all about and your Website should be designed and managed to that end. So if you are considering purchasing a new Website or updating an old one, I hope that you will review my checklist first.

Pre-Design Check List

.....Appearance – Obviously you would like your Website to be appealing to your viewer. But, it is possible to go overboard. If the great looking Flash Animated cartoon or film on your welcome page is overloaded with detail, it may take a few moments for the average PC or Laptop to download. You may lose the UV you worked so hard to attract before they even read your initial information. Today’s business people are busy and your Website should not be a lesson in patience.

...Probably the simplest and quickest way for your product or service to get your UV’s attention is to take quality digital photographs and upload them as large demonstrations to your Website. You may have an otherwise well coordinated theme for your site, but if the pictures are small and unclear, your UV will move on. Use simple, large, easy to load, quality graphics. You will have the best chance of keeping your UV.